.png)
 |
|---|
 |
 |
 |
Associate Producer & Marketing Coordinator Internal Communications Manager
-
Social Media Manager (Designing elements, Live tweeting and posting nightly)
-
Designed Sales Presentations and marketing materials
-
Formed B2B relationships for trade contracts
-
Wrote and edited Pageant Script
-
Load Script into Teleprompter
-
Manage and oversee advertisement elements in the script and during production
-
Designed Promotional elements (Social Media, TV, & Billboards)
-
Managed each department to make sure we did not go over budget and that staff complete each phase of this product within the scheduled timeline
-
Increased viewership on average by 30%
The Miss South Carolina Pageant is more than a pageant. This organization is in collaboration with the Miss America Scholarship Organizations the largest scholarship provider to young women in the world, making millions in scholarship assistance available to contestants each year!
High School Hoops
Jasmine created the first and only podcast at WACH FOX 57, Featuring Award Winning Mike Uva. Jasmine designed the web graphics and web postings for the podcast, uploaded content, expanded the reach of the podcast by making it available across all platforms. Developed a Marketing Strategy to launch the podcast featuring sponsored content. Designed a Sponsorship package and curated national partnerships. Created content for Social Media Promotion and On-Air Promotion
Jasmine worked with Superbowl 2017 & 2020 which aired on the FOX network. Jasmine designed local sponsorships for the Superbowl and SportsZone specials leading up to the Superbowl. She sold commercials in the Superbowl to national and local clients. Jasmine also worked with engineering and traffic to ensure all commercials were correct and imported correctly during breaks. Jasmine also provided research following airing the Superbowl providing ratings (ComScore & Nielsen) throughout the program.
Event Manager & Associate Producer
Business and Internal Communications Manager
-
Coordinate/Manage Onsite involvement with sponsors at each game
-
Managed and organized Media Day for the Football season. Planning all logistics for the event including booking entertainment, Booking Location, Decorating location for the day of the event, Organize the flow of the program, and design invitations for each school.
-
Manage and Oversee advertisement elements in the script and during production (Lower Thirds, Snipes, Commercial Schedules)
-
Designed Sales Presentations and Marketing Materials for Clients
-
Designed & Executed Promotional Elements for the Event and the station (Social Media (SnapChat Filters & Instagram, TV, Billboards)
-
Coordinate with Schools each week to host sponsors and provide community involvement
-
Manage on-air presentations (Set-Up, Lighting, and location)
Friday Night Rivals & High School Hoops are two initiatives of WACH FOX 57 to bring the professional feel of live games airing on Broadcast television to High School Students. Each week for 11 weeks Jasmine worked as the Marking Coordinator & Associate Producer. Orchestrating elements for the Sales Team, Implementing Marketing Strategies to build brand awareness for the station and the (FNR & HSH Brand) as well as worked on the production side as the Score Bug Operator.
Jasmine also coordinated multiple elements surrounding Media Day, She handled all Social Media Marketing including but not limited to designing and executing the targeted Snap Chat Filter, Live-tweeting, and posting via Instagram during the event. Organized and designed Media Packets and Swag bags for guests. She coordinated the arrival of all of the High School Football Teams, Guest Speakers (Carolina Panthers Head Coach, Commentator, and Cheerleaders), School Mascots, and Sponsors. She decorated the entire event and coordinated Media Coverage and the Interview schedule for the day.
Marketing Strategist & Event Coordinator
Business and Internal Communications Manager
-
Plan and Manage the Logistics of the event
-
Organize the interview schedule for the live broadcast day of the event
-
Design and manage promotions leading up to the day of the event
-
Track event expenses and revenue/donations brought in that day
-
Compare research from previous years to set a goal for the current year
-
Book Talent, Food Trucks, and special guest for the event
-
Develop and Execute Social Media Marketing plan for the day and leading up to the event
The annual Share your holiday event is the largest food drive event in Columbia, SC. Over the past 23 years, WACH FOX has collaborated with Palmetto Citizens Federal Credit Union & Harvest Hope Food Bank to bring over 1 Million Meals to families in need over the holidays. I have had the great pleasure of working as the Marketing Strategist and Event Coordinator for the last four years!! (2017-2020) Bringing something new and exciting each year!
The South Carolina High School League host the annual basketball and Football State Championships for all qualifying high schools in South Carolina.
Jasmine curated commercial schedules and built sponsorship packages for the event. Jasmine also assisted in designing and creating the promotional commercial and schedule for the championships throughout the week. Jasmine created a social media campaign to promote each game throughout the week.
WACH FOX SportsZone airs every day at 11 pm following the 10 pm news focusing on Local and National Sports. (Basketball, Football, Baseball, etc.)
Jasmine provided on-screen graphics and designed sponsorship packages for each program. Jasmine executed each sponsorship campaign from beginning to end to ensure all elements are completed each night.
Marketing Strategist & Event Manager
-
Plan and Manage the Logistics of the event
-
Design and manage Invitations, Honoree Plaques & Trophies
-
Design Décor of the Event
-
Assist throughout the year in choosing honorees
-
Book Talent, Caterer, location, and special guest for the banquet
-
Adhere to event budget and process trade and donor agreements
-
Curate Promotional Schedule throughout the year to market this initiative and solicit honorees
-
Design Sponsorship elements for Jefferson Awards News Segment
The Jefferson Awards' third annual banquet, (We met virtually for the 2021 banquet) each year we work with the Jefferson Awards also known as Multiplying Good to honor local celebrities. People who work hard to make a difference in their community. Each month we honor one person and all of their accomplishments. The banquet is where we choose one honoree that will represent the Midlands in the national banquet in Washington D.C.
Editorial Contributor
